As South Africans return to their professional and academic commitments, takes this opportunity to fortify a culture of responsible alcohol use.

Carmen Mohapi, the Managing Director of, sees this as a suitable time to reevaluate our drinking habits and resist the temptation to use alcohol as a means of prolonging the holiday atmosphere, acknowledging the importance of confronting, and embracing everyday realities.

“Let’s make the most of the positive New Year energy and resolutions and choose to not compromise our goals and wellbeing for fleeting indulgences,” says Mohapi.

“If you haven’t yet finalised your 2024 resolutions, goals, or ambitions, we invite you to make a commitment to responsible drinking. January is often used as the month of turning new leaves, and what better decision than to adopt a responsible lifestyle, promoting not only personal wellness but also contributing to safer and healthier communities.”

As part of its mission to address irresponsible use of alcohol,’s flagship #NOToUnder18 programme prioritises a focus on zero tolerance for underage drinking. The academic year holds the promise of limitless opportunities for young individuals, and introducing harmful substances into their lives jeopardises their potential.

“Through collaborative efforts with educational institutions, parents and other caregivers, communities and retailers, we cultivate environments that foster welfare – including that of our learners whose academic progress is more likely without the unnecessary liability of underage drinking.”

“We are dedicated to shaping a future where responsible drinking is the norm, contributing to a healthier and safer South Africa. We engage with South Africans through in-community programmes that address underage drinking, road safety and sober pregnancies. With implementing partners, we are striving towards a society in which all adults who choose to drink alcohol responsibly,” concludes Mohapi.


About is dedicated to promoting and supporting the responsible use of alcohol. Our programmes target specific areas of harmful alcohol use, including underage drinking, consuming alcohol during pregnancy, and drinking and driving. Utilising recognised behaviour change approaches and informed interventions,, an initiative of the alcohol industry in South Africa, collaborates with organisations experienced in the prioritised areas of action.


Issued on behalf of by Meropa Communications