Tracking for Success
While The Meropa Way is a continuously evolving approach, it never wavers from its core principles: Research, Strategy and Measurement. Our team lives and breathes these communications fundamentals.
Identify your audiences
Define and understand audience perceptions
How do we meet their expectations
Create a concrete action plan
Constantly track results
We measure the impact and effectiveness of all the work we do. This informs the ongoing strategic process and is tailored to your specific needs. While subscribing to the Barcelona Principles of PR measurement, we are able to provide the following: