What we do
Consistency in messaging and presence is key to ensuring that your brand story and communications strategy resonates with your audience. We achieve this through maximum touch point visibility.
In a classical PR sense, we shift and shape target market perceptions of your brand, aligning and rallying them behind your vision.
Creating and changing perceptions isn’t a hit or miss exercise. We make it a science.
We continuously audit our Earned, Shared, Owned and Paid (ESOP) strategies, allowing us to determine which channels and platforms are best-suited to your objectives.
Earned platforms are governed by media schedules with a strong focus on Agenda-Setting Media: those influential media that control the course of news in your market.
Shared media is pervasive and instant. Social and digital media are constant communications touch points on which the majority of today’s consumer opinions are formed. We put you in control of the conversation through data analytics, community management and content creation and curation.
Owned platforms are increasingly intrinsic in creating believable and relatable moments. These allow you to speak internally and externally, generating experiences that involve your audience, and establishing a content hub for all your identified platforms.
Paid media allows you to amplify your communications efforts with real-time optimisation opportunities. Through the implementation of both broad and niche targeting tactics we ensure your content retains its integrity and relevance.
We redefine imagination to create engaging stories.
We do so with specialist offerings such as:
Video production and editing
Events and activations
Advertising and creative