Gearhouse, the country’s premier technical supplier for live events, is pulling out all stops to provide audio, video and creative elements for the Sid Sriram Concert that will supersede anything seen in an eastern or western show in Durban recently. 


Singer, songwriter, performer, and Bollywood playback star Sid Sriram has millions of fans worldwide, and while he is acclaimed for his Tamil, Telugu and Malayalam songs, he is also making waves as a R&B and soul singer. 


Ashley Singh, Gearhouse KwaZulu-Natal manager, said the set-up and design for the Sid Sriram Concert at the Durban ICC on 17 June will by far be the most elaborate since the Now or Never Concert 20 years ago which featured Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Hrithik Roshan and Rani Mukherjee.  


“In terms of Bollywood concerts, the Sid Sriram Concert will certainly be above the norm in terms of technical equipment value and design.  


“The value or size of this show is dictated by the lighting and LED design which will be around 164 sq/m of LED screens, 92 moving lights and another 20 static lights.  


“This is far higher than the norm for Bollywood shows which are frequently at the bottom end of the design scale. 


“Sid has been very specific about the brand of the equipment he wants. The sound system is a full set-up of L-Acoustics, the benchmark for pro audio sound, Lighting fixtures are high-end and as requested by Sid’s design team.  


“It is clear that Sid is going to give Durban a show that will knock the socks off – more than Sid’s voice, the audience will also be mesmerised by the lighting and creative content,” said Singh. 


Sagie Naidoo of Woodmark Events SA which is staging the Sid Sriram Concert said Gearhouse was chosen because it has the widest range of technical services – lighting, audio, audio visual, rigging and power units – all under one roof. 


“Sid Sriram knows exactly what he wants to make his concert an experience of a lifetime. 


“The special effects will be mind-blowing. There will be pyros and lasers and smog and smoke machines to complement Sid’s soothing voice while ensuring those on the dance floor do not run out of steam,” said Naidoo. 


A limited number of Tanzanite tickets at R995 are still available, as are also premium Platinum, VIP and VVIP tickets. Tickets are on sale at Computicket and at the Money Market counter at any Shoprite, Checkers, Usave, House & Home or Checkers Hyper outlet.  


The Durban concert is expected to be a sold-out affair as it takes place over a long weekend to allow out-of-Durban fans to attend. Youth Day, a public holiday, falls on Friday 16 June and Sunday 18 June is Father’s Day.”